Facebook is a fantastic social media tool to reach local customers. Facebook has 1.19 billion registered users and 730 million active users per day. That is a lot of people your business could reach. Facebook is a great way to show your customers you are trendy and in the know by what you post. All companies should have an active presence. The best way to use facebook for local business is to offer something small for free or an add on item when a customer likes your page. Now you can target them in ads. Click to the right to learn a little how Ads can help grow your business.
Last year mobile surpassed online for the first time with over one hundred million daily active users, over one billion and a half daily likes, and 20 billion shared images. Instagram is a mobile built platform that was designed for smartphones. Creating content for Instagram can be challenging. The importance of imagery is key to tell a brand’s story. Regardless of the industry, any company can create campaigns to use this platform to reach their targeted audience, sharing beautiful photos and creative captions. We have extensive experience running free and paid campaigns, give us a ring with any questions.
Twitter should be incorporate into your social media marketing. As a real-time information sharing network, many businesses leverage Twitter as a customer service channel, both proactively engaging with existing diners and spreading awareness among people looking for restaurant options in a specific location.
You can also connect with influencers such as food bloggers that can help spread the word.
Claim your Google My Business account and you’ll make sure searchers find your companies information, whether they are looking on Search, Maps or Google+. While many marketing companies downplay the significance of Google+, the fact remains that Google is the dominant search engine out there. Publishing content to Google+ page shows the Google algorithm that your company is real and active. While many digital marketers downplay the significance of Google+ which you’ll manage via Google My Business, the fact remains that Google is the dominant search engine out there and they cannot be ignored.
Pinterest is the fastest growing social media site in history and the third largest social media network after Facebook and Twitter. Over one hundred million people actively use it, with another seventy six million at least owning an account.
85% of Pinterest’s users are female, and the latest studies indicate more than 40% of women on the Internet are using Pinterest. It makes sense for businesses to get involved in the site if it fits your customer profile.
Facebook really wants people to advertise and their advertising rates are very low compared to some other platforms out there. You have controls never before available with items like TV, radio and billboards. We pick target areas, gender, age, interests and so much more.
Previously Instagram was only open to a select group of brands, now any company in thirty countries can advertise on the platform. Users are two and a half times more likely to click on ads than on other social media platforms. If you post the right Instagram images, consumers soak up your marketing message without any hard sales pitches. Instagram can appeal to your customers without having to “sell them”.
Small businesses wanting to expand the reach of their message and increase follower base should consider Promoted Tweets. Promoted Tweets are generated directly from your own tweets; Twitter will monitor your account for engagement and promote your best tweets to the top of a user’s feed.
Running a sponsored campaign is great for attracting engagement and putting your content in front of your target audience. Promoting a blog post or ebook download is a great way to drive traffic to your website, you can gain email subscribers, leads, sales and new followers via twitter.
For a small business, Google AdWords can be a hugely successful method of driving traffic, marketing your product and ultimately getting increased sales.